BANDURA - Applying Learning Theories to Online Instructional Design

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Learning Theory #3:
Bandura’s Social Learning Theory

A) Description

Bandura's social learning theory "emphasizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others" (Kearsley 1994c). It has been applied extensively to the understanding of aggression (Bandura 1973, as cited in Kearsley 1994c) and psychological disorders. Bandura states:

Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action (1977, as cited in Kearsley 1994c).

1999 by Peter J. Patsula

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