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July 27
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Marketing Help Center

Content and links to help with the marketing aspects of planning a business, from Small Business Town, home of The Entrepreneur's Guidebooks Series.
Featured Content

  1. Links to marketing resources from Ypages.biz™.

  2. Guidebook #46
    Understanding WHY PEOPLE BUY
    Explains the importance of beliefs in creating wants, desires, and motivating human behavior. Summarizes Maslow's theory of motivation, how the human brain works, Skinner's positive reinforcement theory and how advertisers can use this information to get people to buy. Provides a summary of over 100 reasons why people buy and 10 reasons why they won't buy. If you are looking to get a better understanding of the consumer mind to improve your marketing plan, you need this guidebook.
    201K 29p.

  3. More Guides to Help You With Your Marketing

Marketing Strategies


Understanding Why People Buy - GB46

The social sciences have given marketing researchers the basics for understanding why people buy certain products and services as opposed to others. Psychologists and sociologists have probed motives, wants, perceptions, attitudes, how people learn and forget, and individual needs both learned and innate. However, most will agree that the key to understanding why people buy, and for that matter all human behavior, it to first understand what they believe in.

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