existing products and services.
To create satisfied customers that return for repeat business.
To commit to providing excellent customer service.
To nurture long-term relationships with customers, clients,
To pay employees fairly and reward innovation and diligence.
To include customers, clients, and employees in the decision
To respect the ethnic,
religious, and political backgrounds of customers, clients, and
To protect the privacy of customer, client, and employee
financial and personal information.
To treat customers, clients, and employees honestly, with
no misleading claims, and no promises that you are not able to keep.
To create an atmosphere that promotes ethical behavior
and encourages employees to ask questions and raise concerns.
To establish markets,
not exploit them.
To eliminate exploitative working conditions and uphold
basic labor rights.
To replace non-renewable energy sources with renewable
To address labour and environmental standards amongst
all supply chains of a business including developing countries such
as China and India.